LEXINGTON BMX

Local BMX Community Track

In crafting the new logo for Lexingoton BMX track, we drew inspiration from the golden age of BMX racing, infusing it with a retro style that captures the sport's rich heritage. The dynamic riding element takes center stage, as a skilled rider soars through the air, exuding the essence of excitement and adrenaline. The retro vibe is evident in the choice of bold, vibrant colors and an artful blend of classic typography that harks back to the era when BMX racing first emerged. This logo embodies the spirit of both nostalgia and modern thrill, representing the perfect fusion of our track's enduring legacy and the dynamic riding experiences it offers today.

Year: 2023

Deliverables: Brand Identity / Social Media Management & Strategy / Marketing Material / Photography / Videography/ Illustration