Weller Tools

Electronic Tools & Equipment

Weller Tools is a global leader in providing high-quality soldering solutions to professionals and semi-professionals worldwide. With over 75 years of experience in the industry and a commitment to purposeful innovation, Weller Tools has earned a reputation as a top-tier solution for soldering.

During my time as an employee at Apex Tool Group, I had the honor of leading the marketing effort to revamp the entire semi-professional category from the ground up. Our team realigned the marketing strategy to focus on customers' projects and hobbies, highlighting Weller's passion for developing products that bring their projects to life. Our campaign centered around inspiring projects and driving passion.

The project involved developing a new brand identity, creating packaging designs for all SKUs globally, capturing product and application photography, producing launch and how-to videos, developing a web page, creating email campaigns, crafting an Amazon brand page, and devising a social media strategy.

Employer: Apex Tool Group

Video Shooting and Editing: RingoFire

Year: 2021

Deliverables: Marketing Lead / Commercialization Development / Brand Identity / Packaging / Website / Social Strategy / Email Development /Photography / Video / Amazon Brand Page